Edinburgh Innovations Student Enterprise Service: Marketing Clinic

Whatever stage you are at on your start-up journey, you may have some marketing questions. Our marketing 1-2-1 clinic will provide you with clear guidance and marketing advice if you do.

In this free 30-45 minute consultation, you can (virtually) sit down with experienced marketeer Sid Kathirvel and discuss any aspect of marketing your startup. You can see Sid's LinkedIn profile here: https://www.linkedin.com/in/kathirvel/.

About Sid

Sid Kathirvel is the Founder and Strategic Growth Partner at Unlock Growth. He helps businesses stop burning cash and energy on wasteful marketing tactics, and start achieving growth by prioritising customer-centric strategies and measured experimentation.

Sid offers jobs-to-be-done customer research, value proposition design, positioning, messaging, customer journey mapping, go-to-market strategy, team coaching, digital transformation, and growth marketing experimentation services.

With 24 years of experience, Sid's career highlights include working with major brands like Coca-Cola, Fanta, Cadbury, Unilever, and NHS and leaders from FanDuel, Meta, PayPal, Ogilvy, McCann, Hollywood, and Bollywood.

As Head of Marketing at Krotos, Sid led the launch of their AI-powered SaaS sound software. His strategic initiatives delivered a high 37% MoM MRR growth in the year from launch.

Previously, Sid doubled (2X) YoY revenues for Flavours Holidays and Lenses in Glasses through growth hacking and automating processes.

Sid is a lifelong learner who has completed renowned leadership and growth programmes. He holds an MBA from Robert Gordon University and has pursued continuous professional development in strategy, leadership, and board governance. He avidly learns from peers, books, and conferences, ensuring he remains at the cutting edge of trends and practices.

With hands-on expertise in business, creative, and technical disciplines, Sid Kathirvel is a sought-after partner for businesses wanting to unlock growth.

About the Marketing 1-2-1

Please note that this is only a short initial consultation and there may well be a need for follow up and further information obtained to advise fully.

Please complete the requested information and we will connect you with Sid.

Testimonials

"Working with Sid was a game-changer for our product launch.

His structured approach to messaging helped us realise that we needed to focus on our customers' pain points, not just the solution we offered. Sid helped us tailor our website structure and content to meet our customers' needs effectively. The workshops provided were insightful and empowering, making a significant difference in our go-to-market strategy.

I recommend Sid’s services to anyone looking to enhance their brand messaging and strategy.”

— Amin Rigi, CEO of Eyesight Electronics

"Sid’s expertise in growth marketing is a superpower.

He brought a structured approach to what initially felt like chaos, helping us prioritise and focus on what truly matters. The North Star metric and key drivers we identified during the workshops have been instrumental in shaping our Go-to-Market strategy.

If you’re serious about growth and want to deliver large-scale impact, Sid is the person to help you achieve that."

— Olaolu Olaleye, CEO and Founder of FACIIT

“Sid was so helpful giving me advice and tips about business strategy for my small business. He was very professional and clearly knows his stuff. I now have a better idea about how to figure out my future business strategy.”

— Hannah Capocci-Hunt, Founder, Elstree Soaps